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 • shareholder letter icon 4/28/2025 Letter Continued (Full PDF)
 • stockholder letter icon 4/28/2023 CPNG Stockholder Letter
 • stockholder letter icon 4/26/2024 CPNG Stockholder Letter
 • stockholder letter icon More "Specialty Retail" Category Stockholder Letters
 • Benford's Law Stocks icon CPNG Benford's Law Stock Score = 67


CPNG Shareholder/Stockholder Letter Transcript:

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7490 23247  815  4 9 81 4  9   2772 1
             5 9        

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:;<=>?@AB  D@<;EF;EGA?:  HI  E?J?E?@
shareholder letter icon 4/28/2025 Letter Continued (Full PDF)
 

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