EDUC Shareholder/Stockholder Letter Transcript:
2025
We are creating the
story of tomorrow
through people,
purpose, and
products.
To Our Shareholders and Team Members,
As we re ect on the past scal year, I want to begin by acknowledging what has been a challenging but
clarifying time for Educational Development Corporation. While we experienced a decline in sales, we also
made meaningful progress to our vision and strategy that strengthens our foundation for long-term success.
A major theme of this year has been discipline speci cally in how we manage our nancial commitments and
navigate the constraints placed on us by our banking institution. We ve been required to prioritize cash ow over
pro tability, which has limited our ability to bring in new titles and operate at full momentum. However, I m
proud to report that we ve made signi cant strides: we ve paid down debt, reduced payables to our valued
publishing partners, and smartly managed inventory levels. These efforts position us to move forward with
greater exibility and con dence.
Looking ahead, we are actively exploring strategic options to exit our current banking relationship. Doing so
will allow us to return to more normal operations, including the ability to invest in new product lines and seize
opportunities as they arise.
Despite external constraints, we remain deeply focused on what we do best, delivering exceptional products
that support children s literacy and learning. Our Kane Miller line continues to be a strong mainstay winning
multiple industry awards. Learning Wrap-Ups, educational manipulatives, are a driving factor in school and
library sales. And, our SmartLab Toys line continues to show strong growth, and we re encouraged by the
increasing traction it has gained in the market.
We ve also stayed committed to strategic innovation. Our IT investments are tightly focused on projects that
reduce expenses, generate sales, and remove obstacles for our eld salesforce. These initiatives are designed not
just to improve the bottom line, but to empower the people who represent our products every day.
The MLM industry continues to evolve, as do we making thoughtful adjustments to our model to support
long-term stability. This includes re ning systems, updating tools, and reimagining aspects of the business to
ensure our eld is well-positioned for success.
Through all of this, our company culture remains one of our greatest strengths. Our team continues to show
resilience, creativity, and commitment qualities that de ne Educational Development Corporation.
I m inspired by their dedication and proud to lead such a capable and mission-driven group of individuals.
To our shareholders, thank you for your loyalty and your patience. Your support means everything as
we navigate today s challenges and build tomorrow s opportunities.
We believe rmly in our future, and we re committed to
delivering long-term value while staying true to our mission:
creating the story of tomorrow through people, purpose,
and products. This enables us to continue to enrich
the lives of children through meaningful books
and engaging learning products.
gratitude,
With optimism and gratitude
Craig White
Chief Executive Officer
Educational Development Corporation
5/22/2025 Letter Continued (Full PDF)