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Kirkland s Home Annual Shareholder Le er Fiscal 2024 Dear Fellow Shareholders, Kirkland s Home began as a family-founded business in Jackson, Tennessee with a mission to make great style accessible for all. Over the years, it grew from a single store into a beloved national brand one known for seasonally relevant home d cor, loyal customers, and a deeply rooted merchant culture. It s a legacy that has stood the test of time, through changing trends and retail shifts. But the world around us has changed. The way people shop, live, and define home is evolving and so must we. Today, we are writing a new chapter. We are proud of everything Kirkland s has meant to millions of homes but we believe its next chapter belongs within a larger story. That story is The Brand House Collective: a dynamic, multi-brand retail operator with a bold mission to reimagine what retail can be. We re no longer just one store or one brand. We, alongside our partners at Beyond, Inc., are building an omnichannel vision for our collective brands: Kirkland s Home, Bed Bath & Beyond, Overstock and buybuy Baby - each with its own identity, customer, and point of view united by a great partnership and iconic brands. This transformation is already underway. In recent months, we ve taken deliberate steps to strengthen our foundation and return to growth: x x x Restructuring for Performance: We have and will continue to streamline our store footprint, exit underperforming assets, and align inventory and operations for improved productivity and financial health. Elevating Talent and Leadership: We ve restructured our organization to bring merchants to the forefront and ensure every brand has the leadership, creativity, and accountability it needs to thrive. We will continue to build bench strength to foster innovation and growth. Introducing a Scalable Model: With centralized support functions and brand-specific merchant teams all reporting directly to the CEO, we re positioned to move faster, execute better, and scale smarter. The Brand House Collective is more than a rebrand it s a redefinition. One that honors where we ve been while building where we re going: toward a future where our brands are beloved, our teams are empowered, and our business is durable, data-informed, and performance-driven. To our shareholders - thank you for standing with us through this transformation. The work is hard, the ambition is high, and the opportunity ahead is real. We re committed to unlocking it - brand by brand, store by store, and decision by decision. Sincerely, Amy Sullivan President & CEO
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KIRK Shareholder/Stockholder Letter Transcript:


Kirkland   s Home Annual Shareholder Le  er Fiscal 2024
Dear Fellow Shareholders,
Kirkland   s Home began as a family-founded business in Jackson, Tennessee with a mission to make great
style accessible for all. Over the years, it grew from a single store into a beloved national brand     one
known for seasonally relevant home d  cor, loyal customers, and a deeply rooted merchant culture. It   s
a legacy that has stood the test of time, through changing trends and retail shifts.
But the world around us has changed. The way people shop, live, and define    home    is evolving   and so
must we. Today, we are writing a new chapter.
We are proud of everything Kirkland   s has meant to millions of homes     but we believe its next chapter
belongs within a larger story. That story is The Brand House Collective: a dynamic, multi-brand retail
operator with a bold mission to reimagine what retail can be. We   re no longer just one store or one
brand. We, alongside our partners at Beyond, Inc., are building an omnichannel vision for our collective
brands: Kirkland   s Home, Bed Bath & Beyond, Overstock and buybuy Baby - each with its own identity,
customer, and point of view   united by a great partnership and iconic brands.
This transformation is already underway. In recent months, we   ve taken deliberate steps to strengthen
our foundation and return to growth:
x
x
x
Restructuring for Performance: We have and will continue to streamline our store footprint, exit
underperforming assets, and align inventory and operations for improved productivity and financial
health.
Elevating Talent and Leadership: We   ve restructured our organization to bring merchants to the
forefront and ensure every brand has the leadership, creativity, and accountability it needs to thrive.
We will continue to build bench strength to foster innovation and growth.
Introducing a Scalable Model: With centralized support functions and brand-specific merchant
teams all reporting directly to the CEO, we   re positioned to move faster, execute better, and scale
smarter.
The Brand House Collective is more than a rebrand   it   s a redefinition. One that honors where we   ve
been while building where we   re going: toward a future where our brands are beloved, our teams are
empowered, and our business is durable, data-informed, and performance-driven.
To our shareholders - thank you for standing with us through this transformation. The work is hard, the
ambition is high, and the opportunity ahead is real. We   re committed to unlocking it - brand by brand,
store by store, and decision by decision.
Sincerely,
Amy Sullivan
President & CEO



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