LEVI Shareholder/Stockholder Letter Transcript:
TO OUR
SHAREHOLDERS,
Last year marked my first year at Levi Strauss & Co.,
and after being named CEO at the start of 2024, it is
a privilege and an honor to lead this storied company
as we set the course for our next 170 years.
In many ways, 2023 was a challenging year for the
company and our industry at large. We faced headwinds
in wholesale, persistent inflation and a turbulent
macroeconomic and geopolitical environment.
Michelle Gass
President and CEO
And yet I feel incredibly optimistic about where the
company is now and where we are headed. We had
a strong fourth quarter, creating momentum as we began
the fiscal year, and we saw positive indicators across the
year that key strategies are working.
Our direct-to-consumer (DTC) business grew 13%, which
now represents 43% of our total business. The Levi s
brand remains one of our greatest assets and the
strength of the brand is reflected in the performance of
our iconic Levi s 501 jeans which were up 11% from the
prior year and nearly 70% from pre-pandemic levels
as we celebrated their 150th anniversary and continue to
capture a new generation of fans. Also, we continued to
diversify our business with international accounting for
56% of our total business.
What s more, we have a solid foundation to build off,
given the unmatched strength and reach of the Levi s
brand, our category leadership, our global teams and
our guiding philosophy of profits through principles.
Over the next 12 months, we will be focused on
improving our performance and competitive position.
We will do this by executing on our strategies and
becoming a best-in-class retailer as we accelerate
our pivot to operating as a DTC-first company and
advance our journey to great profitability.
WE MUST
EVOLVE HOW
OUR COMPANY
OPERATES
TO SET US
UP FOR THE
FUTURE.
First, we will continue to grow the iconic Levi s
brand, keeping it at the center of culture, evolving
our denim authority into being a denim lifestyle
leader, building loyalty and relevancy with the next
generation of shoppers, and continuing to nurture
the deep connections we enjoy with consumers
around the world.
Second, we will keep pushing on our efforts
to become a truly DTC-first company, growing our
retail network around the world, improving our digital
infrastructure with a focus on our levi.com business,
revamping our go-to-market calendar with an
emphasis on speed and productivity, and supporting
our retail teams to excel in those key moments when
they engage with consumers.
Third, we will diversify our business across
channels, categories and geographies through
the power of our full portfolio including Dockers
and Beyond Yoga by deepening our presence in
key and emerging markets, increasing our points of
distribution through our DTC and wholesale partners
and expanding our product line with innovative and
on-trend clothing to establish ourselves as a global
apparel lifestyle brand.
All of this requires that we keep an unwavering focus on
the consumer, putting them first, always, to ensure that
we earn the right to be their brand of choice. And we
must evolve how our company operates to set us up for
the future. Last fall, we launched an initiative to optimize
our operating model, improve our structural economics
and simplify processes across the organization.
There are two things that will not change despite all that is
evolving around us. We will continue building on the proud
legacy of our iconic, quality products and responsible
corporate citizenship that this company has established
over its first 170 years, keeping our heritage present as we
work to position LS&Co. for the future. And we will always
be led by our values and maintain our guiding philosophy
of profits through principles, because it s who we are
and the right way to do business, now and always.
To cite a few examples: in the past year we enhanced
the standard of our global paid leave benefit to ensure
employees have equitable access to time off for
maternity leave, parental bonding leave and family care
leave. In the year ahead, Levi Strauss & Co. and the Levi
Strauss Foundation will continue our work to make it
easier for all eligible voters to cast their ballots, ensuring
our employees and the communities we operate in can
participate in their elections. And as a company that was
founded in San Francisco 170 years ago and has been
part of the city s fabric from our earliest days, we remain
committed to our hometown, supporting revitalization
efforts through volunteerism and partnerships with
community-based organizations.
We will undoubtedly face more challenges ahead; that is
the world we live in. But I am confident that we are up to
the task and will reach new heights together.
Thank you, as always, for your support.
Michelle Gass
President and CEO
*Growth figures reflect the increase in net revenues in fiscal year 2023 compared to fiscal year 2022 and, when referencing
pre-pandemic, fiscal year 2023 to fiscal year 2019, in all instances calculated on a constant-currency basis. Constant
currency metrics are not determined in accordance with GAAP and should not be viewed as a substitute for the most
directly comparable GAAP measures. Additional information regarding our use of constant currency non-GAAP measures
can be found beginning on page 66 of this Annual Report.
**This letter contains forward-looking statements, including statements related to our expectations regarding future
performance. The company has based these forward-looking statements on its current assumptions, expectations and
projections about future events. These forward-looking statements are estimates reflecting the best judgment of senior
management and involve a number of risks and uncertainties that could cause actual results to differ materially from those
suggested by the forward-looking statements. Investors should consider the information contained in the company s filings
with the U.S. Securities and Exchange Commission (SEC), including this Annual Report. You should not place undue reliance
on forward-looking statements, which speak only as of the date they are made, are not guarantees of future performance
or results, and are subject to risks, uncertainties and assumptions that are difficult to predict or quantify. The company
undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future
events or otherwise, except as may be required by law.
3/14/2024 Letter Continued (Full PDF)