SJM Shareholder/Stockholder Letter Transcript:
2025
Fiscal Year
ANNUAL REPORT
A Portfolio of Brands
CONSUMERS
LOVE
We are proud to offer products that
COFFEE
consumers trust for themselves and
Our continued leadership in the at-home coffee
their families every day. In fact,
category as the number-one manufacturer in
today approximately 90 percent of
U.S. households have a product
from our portfolio across the coffee,
peanut butter, fruit spreads, frozen
handheld, sweet baked goods, dog
snacks, and cat food categories. In
volume share, a category that remains strong with
approximately 70 percent of cups consumed at
home, has been driven by our balanced portfolio
that delivers quality offerings and affordability
across the value spectum, especially as compared
to outside-the-home experiences.
Caf Bustelo continued to be one of the fastestgrowing brands in the at-home coffee category in
fiscal year 2025, we continued to
fiscal year 2025, spurred by investments in
deliver for consumers while
marketing and innovation, including the launch of
supporting the growth of our
business.
our new espresso-style iced coffee beverages. We
are excited for the brand s considerable runway for
continued growth as we expand distribution and
product variety to drive increased household
penetration.
household penetration and volume share, our
FROZEN HANDHELD
AND SPREADS
As consumers continue to seek out
convenient options throughout the day
in place of larger meals, we remain well
positioned through our leadership in the
frozen handheld, peanut butter, and fruit
spreads categories.
Our Uncrustables brand maintained its
momentum this fiscal year through:
The opening of a third manufacturing facility
dedicated to the brand in McCalla, Alabama;
Breakthrough marketing that amplified the
incredible organic love the brand has earned
among fans and merchandising investments
that drove awarness and trial; and
Continued growth through innovation
(including the launch of our Peanut Butter and
Raspberry offering) and channel expansion
(with expanded presence in our away from
home channels).
Meow Mix brand has driven incremental growth
through innovation that brings fresh ideas to the
category. This included the launch of Meow Mix
Gravy Bursts, which combines the appealing
texture of wet offerings with the convenience of
dry food to offer a truly unique option for pet
parents.
SWEET BAKED SNACKS
Snacking remains an important part of consumers
days, and we are excited about the opportunities
we have to build on the leadership position our
Hostess brand has established in the sweet
baked goods category.
A key element of our fiscal strategy was to deliver
the base business, inclusive of Hostess, and in
fiscal year 2025, we executed several important
initiatives to bring the Hostess brand top of mind
and into culture. Notably, we introduced a new
packaging design, which enhanced overall
perception of the brand and purchase intent
among consumers, and we launched a bold new
The brand is on pace to achieve our goal of $1
marketing campaign, which has already generated
billion or greater in annual net sales by the end of
strong consumer attention and buzz.
our fiscal year 2026.
PET
The continued prevalence of pet adoptions and
the humanization trend have created
opportunities for our brands to deliver meaningful
innovation that allows us to maintain our leading
positions in cat food and dog snacks.
Building on its #1 position in dry cat food
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Dear
Shareholders
As I sat down to draft this letter, I was
intentional in reflecting not only on our
short-term accomplishments, but on
what it takes to make meaningful
progress toward achieving our longterm strategy. Achieving these goals
requires us to execute to the very best
of our abilities every single day, to be
willing to make the tough decisions, and
to identify improvement opportunities
and act on them decisively.
By delivering on these commitments, we have
evolved into a leading consumer goods
company with a portfolio of brands consumers
love. And, through our employees unwavering
dedication to these commitments in what
remains a dynamic operating environment, we
delivered positive results and shareholder value
through dividends in fiscal year 2025.
In addition to the positive results we delivered in
fiscal year 2025, we remain well positioned to
continue delivering top- and bottom-line
growth over the long-term. This is based on the
continued strength of our legacy business,
which accounts for approximately 90 percent of
our net sales and is delivering strong results; our
confidence in the Hostess brand and the
decisive strategy we have put in place to
stabilize and then return it to growth; and the
progress of our Transformation, cost discipline,
and cash generation objectives, which will
enable our ambition to generate over $1 billion
in free cash flow annually.
I am confident that with the foundation of our
focused strategy, our portfolio of in-demand
brands, and our talented workforce, we will
continue to make progress on our goal of
long-term sustainable growth and increasing
Next, integrate and deliver the
acquired Hostess business, including
the integration of systems and processes,
achieving cost synergies and growth ambitions,
and nurturing a unified culture as we expand our
organization. And third, achieve our
Transformation, cost
discipline, and cash
generation aspirations.
shareholder value.
EXECUTING ON OUR STRATEGIC
PRIORITIES
At the start of last fiscal year, we established
three strategic priorities to guide our focus.
First, deliver our core business, which includes a
focus on growing volume, operating with
excellence, and continuing to prioritize
resources to our greatest growth opportunities.
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6/27/2025 Letter Continued (Full PDF)