On this page of StockholderLetter.com we present the latest annual shareholder letter from WHIRLPOOL CORP /DE/ — ticker symbol WHR. Reading current and past WHR letters to shareholders can bring important insights into the investment thesis.
2024 Annual Report
WHIRLPOOL CORPORATION AT-A-GLANCE 18% DISHWASHING AND OTHER SALES BY CATEGORY 24% COOKING APPLIANCES 21% MAJOR DOMESTIC APPLIANCES LATIN AMERICA 5% MAJOR DOMESTIC APPLIANCES EUROPE (divested April 2024) SALES BY SEGMENT $16.6B Annual Sales 27% LAUNDRY APPLIANCES 6% MAJOR DOMESTIC APPLIANCES ASIA 6% SMALL DOMESTIC APPLIANCES GLOBAL 31% REFRIGERATION 62% MAJOR DOMESTIC APPLIANCES NORTH AMERICA 40 Manufacturing and Technology Centers 44,000 Employees
Over 110 Years of Improving Life at Home Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales close to 90% of which were in the Americas 44,000 employees and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. OUR VISION OUR MISSION OUR VALUES Be the best kitchen Earn trust and create Integrity, Respect, Inclusion and laundry company, demand for our brands in and Diversity, One Whirlpool, in constant pursuit of a digital world. Spirit of Winning. improving life at home. Whirlpool Corporation 2024 Annual Report | 1 |
A LETTER TO SHAREHOLDERS It is my pleasure to provide our 2024 Annual Report to you. I want to use this opportunity to extend our sincere appreciation and thanks for your ongoing support and trust in our company. MARC BITZER Chairman of the Board and Chief Executive O cer
On the following pages, you will see updates on our portfolio transformation, the progress on our strategic imperatives and a review of our financial performance. In summary, you will see progress in all three areas, while at the same time, we will continue to pursue opportunities that will improve our execution of these initiatives. Portfolio Transformation In last year s letter, I described our portfolio transformation as a multi-year process with the objective to reduce our exposure in low-margin businesses and instead strengthen our footprint in higher-margin businesses with a regional focus on the Americas. 2024 marked a major milestone in this process with the divestiture of our European major appliance business. While Europe is a significant region for major appliances, it has not been a source of value creation for us over the past three decades, despite repeated e orts to restructure the business. The divestiture of our business into a newly formed company, Beko Europe B.V., in which we hold a 25% equity stake, reduces our exposure and allows us to participate in the upside of Beko and create value through ongoing brand royalties. While a portfolio transformation is never really complete, we now have an exceptionally strong set of business units, all of which have a very strong position in their respective regions: MDA North America the #1 company in North America, which has a lot of future (housing-related) upside MDA Latin America the #1 company and leading brand portfolio in Latin America, which will benefit from further penetration growth MDA Asia the #3 position in India, which is the fastest growing country for appliance sales in the world SDA Global the #1 mixer brand in the world ~$400M returned to shareholders in the form of dividends Our portfolio transformation brought a stronger regional focus on the Americas, which now account for close to 90% of our revenue, and o er strong growth opportunities going forward. MDA = Major Domestic Appliances; SDA = Small Domestic Appliances Whirlpool Corporation 2024 Annual Report | 3 |
 • shareholder letter icon 3/5/2025 Letter Continued (Full PDF)
 • stockholder letter icon 3/8/2023 WHR Stockholder Letter
 • stockholder letter icon 3/7/2024 WHR Stockholder Letter
 • stockholder letter icon More "Consumer Goods" Category Stockholder Letters
 • Benford's Law Stocks icon WHR Benford's Law Stock Score = 99


WHR Shareholder/Stockholder Letter Transcript:

2024 Annual Report

WHIRLPOOL CORPORATION
AT-A-GLANCE
18%
DISHWASHING
AND OTHER
SALES BY
CATEGORY
24%
COOKING
APPLIANCES
21%
MAJOR DOMESTIC
APPLIANCES
LATIN AMERICA
5%
MAJOR DOMESTIC
APPLIANCES
EUROPE
(divested April 2024)
SALES BY
SEGMENT
$16.6B
Annual Sales
27%
LAUNDRY
APPLIANCES
6%
MAJOR DOMESTIC
APPLIANCES
ASIA
6%
SMALL DOMESTIC
APPLIANCES
GLOBAL
31%
REFRIGERATION
62%
MAJOR DOMESTIC
APPLIANCES
NORTH AMERICA
40
Manufacturing and
Technology Centers
44,000
Employees

Over 110
Years of
Improving
Life at Home
Whirlpool Corporation (NYSE: WHR) is a leading home appliance
company, in constant pursuit of improving life at home. As the
last-remaining major U.S.-based manufacturer of kitchen and
laundry appliances, the company is driving meaningful innovation
to meet the evolving needs of consumers through its iconic brand
portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana,
Brastemp, Consul and InSinkErator. In 2024, the company reported
approximately $17 billion in annual sales     close to 90% of which
were in the Americas     44,000 employees and 40 manufacturing
and technology research centers. Additional information about the
company can be found at WhirlpoolCorp.com.
OUR
VISION
OUR
MISSION
OUR
VALUES
Be the best kitchen
Earn trust and create
Integrity, Respect, Inclusion
and laundry company,
demand for our brands in
and Diversity, One Whirlpool,
in constant pursuit of
a digital world.
Spirit of Winning.
improving life at home.
Whirlpool Corporation 2024 Annual Report | 1 |

A LETTER TO SHAREHOLDERS
It is my pleasure to provide our 2024 Annual Report to
you. I want to use this opportunity to extend our sincere
appreciation and thanks for your ongoing support and
trust in our company.   
MARC BITZER
Chairman of the Board and
Chief Executive O   cer

On the following pages, you will see updates
on our portfolio transformation, the progress
on our strategic imperatives and a review of
our financial performance. In summary, you
will see progress in all three areas, while at
the same time, we will continue to pursue
opportunities that will improve our execution
of these initiatives.
Portfolio Transformation
In last year   s letter, I described our portfolio transformation
as a multi-year process with the objective to reduce our
exposure in low-margin businesses and instead strengthen
our footprint in higher-margin businesses with a regional
focus on the Americas. 2024 marked a major milestone in
this process with the divestiture of our European major
appliance business. While Europe is a significant region for
major appliances, it has not been a source of value creation
for us over the past three decades, despite repeated e   orts
to restructure the business. The divestiture of our business
into a newly formed company, Beko Europe B.V., in which
we hold a 25% equity stake, reduces our exposure and
allows us to participate in the upside of Beko and create
value through ongoing brand royalties.
While a portfolio transformation is never really complete, we
now have an exceptionally strong set of business units, all of
which have a very strong position in their respective regions:
    MDA North America     the #1 company in North America,
which has a lot of future (housing-related) upside
    MDA Latin America     the #1 company and leading
brand portfolio in Latin America, which will benefit from
further penetration growth
    MDA Asia     the #3 position in India, which is the fastest
growing country for appliance sales in the world
    SDA Global     the #1 mixer brand in the world
~$400M
returned to shareholders in the
form of dividends
Our portfolio transformation brought a stronger regional focus
on the Americas, which now account for close to 90% of our
revenue, and o   er strong growth opportunities going forward.
MDA = Major Domestic Appliances; SDA = Small Domestic Appliances
Whirlpool Corporation 2024 Annual Report | 3 |



shareholder letter icon 3/5/2025 Letter Continued (Full PDF)
 

WHR Stockholder/Shareholder Letter (WHIRLPOOL CORP /DE/) | www.StockholderLetter.com
Copyright © 2023 - 2025, All Rights Reserved

Nothing in StockholderLetter.com is intended to be investment advice, nor does it represent the opinion of, counsel from, or recommendations by BNK Invest Inc. or any of its affiliates, subsidiaries or partners. None of the information contained herein constitutes a recommendation that any particular security, portfolio, transaction, or investment strategy is suitable for any specific person. All viewers agree that under no circumstances will BNK Invest, Inc,. its subsidiaries, partners, officers, employees, affiliates, or agents be held liable for any loss or damage caused by your reliance on information obtained. By visiting, using or viewing this site, you agree to the following Full Disclaimer & Terms of Use and Privacy Policy.